Privacy Policy

Last Updated: January 3, 2026

This Privacy Policy explains how Hitchcock Performance Automotive (the "Dealership," "we," "us," or "our") collects, uses, and protects your personal information when you visit our website (the "Site"), submit inquiries, request information, schedule test drives, apply for financing, or otherwise interact with us online or through embedded features like chat or text messaging.

The Site is powered by Dealer Pro Edge, LLC ("Dealer Pro Edge"), which provides the website platform, hosting, and technical support. Dealer Pro Edge acts solely as a service provider and data processor on behalf of the Dealership and does not independently control, sell, or use personal information for its own marketing or commercial purposes.

We are committed to protecting your privacy. We collect only information that is reasonably necessary to provide our services, respond to your requests, operate the Site, and improve your experience. We do not sell your personal information or share it for cross-context behavioral advertising. We do not share, buy, or sell mobile opt-in consent or text messaging data, and such information is never used for third-party marketing purposes.

What Information We Collect and Why

Contact and Inquiry Information

When you fill out forms (such as vehicle inquiries, financing pre-approvals, trade-in valuations, or contact requests), we collect details like your name, email address, phone number, postal address, and preferences. This allows us to respond to your questions, provide vehicle information, arrange test drives, or assist with financing options.

Financing and Credit Information (Sensitive Personal Information)

If you apply for financing or credit pre-approval, we may collect additional details such as employment information, income, housing information, or data needed to retrieve credit reports (with your consent where required). This information is considered sensitive personal information and is used solely to help determine potential financing terms. It is shared only with lenders, financial institutions, or partners involved in the financing process.

Vehicle and Browsing Preferences

We collect information about vehicles you view, search for, save, or compare on the Site to personalize recommendations, improve your experience, and follow up effectively.

Automatically Collected Information

As you browse the Site, we automatically gather technical and usage data such as your IP address, device type, browser information, operating system, pages visited, time spent on pages, referring websites, and interaction data. This information helps us operate and improve the Site, detect fraud, and analyze usage trends.

Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to enhance your experience. These may be provided by us or by third-party service providers and may include:

Essential cookies for Site functionality (for example, remembering your preferences).
Performance cookies to understand how visitors use the Site.
Functionality cookies for personalized features.
Analytics and advertising measurement cookies to evaluate traffic and marketing effectiveness.

You can manage or disable cookies through your browser settings. Please note that blocking or deleting cookies may limit your ability to use certain features of the Site.

Location Data

With your permission (for example, via device or browser settings), we may collect approximate or precise location information to show nearby inventory, provide dealership directions, or deliver location-based content.

Communication Data

If you opt into text messages or emails, we collect your phone number or email address and message history to send appointment reminders, vehicle updates, or responses to your inquiries.

How We Use Your Information

We use collected information to:

Respond to your requests and provide customer service.
Process financing applications or credit checks (with participating partners).
Send informational communications (such as quotes or availability updates).
Operate, maintain, and improve the Site through analytics and reporting.
Display personalized content or advertising.
Comply with legal requirements or protect our rights.
Prevent fraud, misuse, or security incidents.

We do not use your information for materially unrelated purposes without providing notice where required by law.

When We Share Your Information

We share information only when necessary and under appropriate safeguards:

With Service Providers

Third parties help operate the Site (such as analytics providers, hosting services, chat tools, advertising measurement vendors, or SMS platforms). These providers access information only to perform services on our behalf and are required to protect it and use it solely for authorized purposes.

With Financing Partners

If you request credit or financing, relevant details are shared with lenders, financial institutions, or credit bureaus involved in evaluating your request.

For Legal Reasons

We may disclose information if required by law, court order, or to protect the safety, property, or rights of the Dealership or others.

Business Transfers

In the event of a merger, sale, acquisition, or restructuring, information may be transferred as part of that transaction, subject to applicable legal requirements.

Text Messaging

We do not sell or share SMS opt-in consent or mobile messaging data with third parties for marketing purposes. This excludes sharing with telecommunications carriers or service providers as necessary to deliver text messages. Messages are sent only for informational or service-related purposes. Message and data rates may apply. Reply HELP for assistance or STOP to opt out at any time.

Hitchcock Performance Automotive does not share, buy, or sell mobile opt-in consent with third parties for marketing purposes.

Terms and Conditions

By providing a telephone number, you agree to receive informational messages (appointment reminders, account notifications, etc.) from Hitchcock Performance Automotive. Message frequency varies. Message and data rates may apply. For help, reply HELP or call us at 203-879-7800. You can opt out at any time by replying STOP.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, complying with legal obligations, resolving disputes, and enforcing agreements. Retention periods vary depending on the type of information and applicable legal requirements.

Your Choices and Rights

You can:

Opt out of marketing emails using unsubscribe links.
Manage cookie preferences in your browser.
Request access to, correction of, or deletion of your information by contacting us.
Opt out of interest-based advertising through industry tools (such as NAI or DAA).

California Residents (CCPA/CPRA Rights)

If you are a California resident, you have the right to know what personal information we collect, request access or deletion, correct inaccuracies, limit the use of sensitive personal information, opt out of certain data sharing, and receive non-discriminatory treatment. We do not sell personal information. Requests may be submitted via our contact form or email. We verify requests and respond within legally required timelines.

Other Rights

Depending on your location, you may have additional rights under applicable privacy laws. Contact us to exercise these rights or request more information.

Children's Privacy

The Site is not intended for children under 13. We do not knowingly collect personal information from children under 13 without parental consent.

Data Security

We use reasonable technical, administrative, and physical safeguards to protect your information, including access controls and encryption where appropriate. However, no system is completely secure, and we cannot guarantee absolute security.

International Transfers

The Site is operated in the United States. Personal information may be processed and stored in the United States or by service providers located in other countries, where data protection laws may differ from those in your location.

Data Accuracy Disclaimer

Information provided through or displayed on the Site may not always be complete, accurate, or current due to technical limitations, third-party data sources, or user input. Users should verify important information directly with the Dealership.

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted with a new "Last Updated" date. Continued use of the Site after changes indicates acceptance of the updated policy.

Contact Us

For questions, requests, or concerns about this Privacy Policy or your personal information, please use the contact form on the Site or email us at the address provided in the footer.

Last Updated: January 3, 2026